Her region covers Northern California, Oregon, and Washington including Lynnwood’s location.Ĭhenok told the Lynnwood Times she was drawn to 24 Hour Fitness because she was excited about the direction the company was taking and shared similar values to the company in general. Source: 24 Hour Fitness.Ĭhenok joined the 24 Hour Fitness team in 2021 during a time the company was undertaking what they called a “brand refresh.” She comes from a background of retail management serving as Senior Director for Stores and Human Resources at Target from 2018 to 2019 and Director of Stores for Banana Republic from 2019 until she joined the 24 Hour Fitness team.
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“When we started to see the traffic come back, the membership sales come back, the fitness come back, we realized that not only is it viable but it can be viable and thrive again if we instill the right people and be the future of the fitness industry by tapping into that full mind-body wellness.” “24 Hour Fitness is such a known name in the fitness industry that there’s such a rich loyalty from a member standpoint and in December 2021 we started to really see the business come back strong,” Chenok told the Lynnwood Times. These study results ultimately steered the company’s decision to hone in on that mind/body element to exercise. 24 Hour Fitness held a survey of their own finding that most members pursue an active lifestyle to feel good rather than lose weight. In a recent study, 78% of Americans agreed that mental and emotional wellbeing is the number one reason for exercising and 29% agreed that a community space was where they were able to achieve that. The overall focus with many of 24 Hour Fitness’ innovations and its new vision, is “bridging mind, body, and spirit,” Stefanie Chenok, Regional Vice President at 24 Hour Fitness, explained, bringing health, wellness, and fitness into a single forum.
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